Amul 7ps of marketing

Related Articles:. Supplemental features add value to the core benefit in the form of TV, different kind of foods, free drinking water, bar, shopping arcade, lawns, fountains, etc. Products must be available in every possible location so that customers can access them very easily and quickly.

Amul was built up in with the revolution of dairy agriculturists who were inspired by the independence of India. Initially, Motorola provided the products at high prices in order to attain their research and development costs.

Amul brand extension

It has protein and calcium content which makes the ice cream nutritional too. These are for members only and engaged in wholesaling only. Employees who involved in product development, promotions, sales and customer services are the few important personnel in case of Motorola. In some of the industries, even for retailing, like electric switches and sockets, discounts are the normal feature. It is a mix of direct selling and franchising. However, the chocolate of Amul has shown the disappointing performance, and considered as a burden on the company, as its sales needs a lot of push and strategies. A company must set the price in relation to value delivered and perceived by consumers.

Thus, not only a fridge, but fixed deposit facilities provided by a bank, lunch at a restaurant, polio vaccination campaign of UP Government, and promoting Jaisalmer during winters are all products.

As being operating the FMCG products, it is necessary for Amul to follow the strategy of breaking bulks.

amul dairy

Pricing variations Early bird discounts, like ticket booking one month in advance at lower price 2. During growth stage, the prices are decreased gradually according to the increase in sales.

amul challenges

Multiple — Unit Pricing in Big Bazaar socks with three pairs are per unit cheaper than buying one pair 4. The ad message would be given differently on different media, due to media characteristics.

Marketing mix of cadbury

Services have unique characteristics: intangibility, heterogeneity, inseparability and perish ability, and thus, require a different marketing mix. Even today, the products of Amul are available in market at most affordable rates. Sales promotion includes several communications and activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. Other Pricing Strategies: 1. Intensive distribution: Where every kind of retail outlet is used. Price in Marketing Mix of Amul Amul follows the strategy of keeping low prices and most affordable, thus follow the low-cost pricing strategy. Amul ice cream is available in all tier1and tier 2 cities. Every product has four major stages: Introduction, growth, maturity and decline. Personal Selling: Personal selling is a process which includes seven steps — Prospecting Developing a list of potential customers , Preapproach prepares customer profile about his needs, present use and reaction to current brand s , Approach Contacting to deliver value , Presentation to create a desire to buy the product , Overcoming Objections regarding price, quality, use, after sale service, warranty, etc , Closing the sale asking the prospect to buy the product and Follow up to see that order was properly executed. Then these co-operatives collect all the milk and further send in bulk to manufacturing unit. For a tyre, supplemental products mean installation, delivery, training, financing, replacement, etc.

Price is the one, which creates sales revenue — all other parts of marketing mix are costs. Services have unique characteristics: intangibility, heterogeneity, inseparability and perish ability, and thus, require a different marketing mix.

It has several strong competitors but in different product categories.

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THE MARKETING MIX