Critics said the doll gave girls misguided goals, whether for their careers or for their own physical development. One project Handler took on in the s was Barbie and the Rockers.
Paul Lukas of Fortune Small Business quoted Handler from her autobiography, Dream Doll, "We'd developed a basic mechanism around which new products could be designed year after year.
She later blamed the worry and distractions of the disease on her trials at work. It turned a profit in and the Handlers found themselves in the toy business. Barbie's first career was as a teen fashion model. The original founders, Harold Matson and Elliot Handler, dubbed the venture "Mattel," creating the name by combining letters of their first and last names.
Additionally, the Handlers were quick to realize the advantages of recycling components in a variety of toys, such as placing a music box in a jack—in—the—box. See the article in its original context from April 29,Section A, Page 1 Buy Reprints View on timesmachine TimesMachine is an exclusive benefit for home delivery and digital subscribers.
The Times of London quoted her thoughts on the matter from her autobiography: "My whole philosophy of Barbie was thatthrough the dollthe little girl could be anything she wanted to be.