Standardisation vs adaptation essay help
International marketing strategy standardization versus adaptation
Businesses need to have a presence everywhere and yet limited resources only allow for some markets to receive funding for customized material Rogowski Fifteen chapter-end case examples with specific relevance to the content of the chapter and with questions relating to the major learning issues in the chapter. Adaptation strategy offers advantages of meeting differences of local markets at various levels, and in this way achieving greater levels of customer satisfaction. The three manufacturers and respective distribution channels are shown above. These changes may be political, economical, social or technological; nevertheless, relevant business processes may be subjected to modifications in order to eliminate or at least to minimise negative impacts of these changes. Global branding regards the world as a single market, the work with which requires a single marketing plan with universal programs and single coordination system for production and distribution. Also a main point is that today quality is the most important point and standardising quality could be through the international Quality management tools e. Adaptation Essay
Kellogg in India is one of the successful examples of companies that have integrated adaptation to gain a strong market position and competitive advantage. Standardization in brands helps the consumer benefit from the same amount of satisfaction, as the product would be the available globally with the same features.
Journal of Business Communication, vol.
Standardization vs adaptation pdf
Adaptation Essay - Standardization Levitt and Ohmae says that Following the globalization trend, technological, consumer needs, tastes and preferences going to be similarity that cause the market in the world become uniformity. Moreover, standardisation can prove to be particularly effective for highly sophisticated and complex products from technical viewpoint Vrontis et al. Essay Topic: Globalization Sorry, but copying text is forbidden on this website! Standardisation enables the companies to minimize incidents of confusion among travelers. Moreover, according to the Conceptual Model of International Marketing Strategy the degree of standardisation or adaptation in new market has direct implication on sales, profits, market share, the levels of customer satisfaction, and composite performance. The three critical barriers to standardisation include rigidity of distribution institutions, cultural distribution behavior, and international segmentation is overcome through adaptation. Standardization in brands helps the consumer benefit from the same amount of satisfaction, as the product would be the available globally with the same features. Individuality, brand attitudes, and lifestyle preferences in China are more aligned with Western markets, yet multinational corporations have been disappointed from standardized marketing strategies7.
In the marketing department it is the same: the focus is on one product and the work can be aligned on one campaign for the product. Adaptation has influenced the rapid growth and identity of consumers of products of emerging Asian brands which have unique features leading to distinct regional consumer culture.
Standardization vs adaptation ppt
Differences in relevant government legislations and conditions of consumption of products and services can be mentioned as additional factors supporting the adoption of adaptation strategy. Fifteen chapter-end case examples with specific relevance to the content of the chapter and with questions relating to the major learning issues in the chapter. Product standardisation means that the firm sells and advertises a standardized product in the international context. Modern communication technologies contribute to common and comprehensive universality; the world in front of us is turning into one big village. External characteristics of antecedent factors consist of environmental factors, market characteristics, customer issues, competition, and product and industry. Journal of Innovative Marketing, vol. Compromise between standardisation vs. Standardisation enables firms to transfer technology and innovations benefit to the host country. We all must adjust and acclimate in order to survive.
We all must adjust and acclimate in order to survive. Adaptation Essay - Standardization Levitt and Ohmae says that Following the globalization trend, technological, consumer needs, tastes and preferences going to be similarity that cause the market in the world become uniformity.
Another big plus for this approach is familiarity to a product or brand that it provides
based on 63 review